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Martha Stewart And The SEC
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This 5 page paper begins with a brief outline of Martha Stewart's background and how she came to form her company, Martha Stewart Living Omnimedia Inc. Her entrance to 'gracious living' began in 1972 with a catering business. It was the publication of her first book in 1982 that launched her into the public spotlight and her business kept expanding and escalating from that point. Stewart has now been accused of insider trading with the sale of her ImClone stock. The case is discussed. Bibliography lists 6 sources.
Filename: PGmso2.rtf

Mastering the Master Budget - A Management Accounting Analysis
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A 25-page paper that presents an overview of the master budget along with a discussion of the advantages and disadvantages involved in its use. Also included is a discussion of the changing world of management accounting and the direction it is predicted to take over the next few years. Bibliography lists 16 sources.
Filename: LCBudget.doc

Mathematics in Investment: A Review of Two Trade Textbooks
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A 3 page overview of Nicholas Dunbar's "Inventing Money: The Story of Long-Term Capital Management and the Legends Behind It" and Roger Lowenstein's "When Genius Failed: The Rise and Fall of Long-Term Capital Management". Each of these books detail specific mathematical applications in the finance trade. The author of this paper explores their coverage of the Black-Scholes Formula and its role in the collapse of the massive hedge fund Long-Term Capital Management. Bibliography lists 3 sources.
Filename: PPmathTx.rtf

MATTEL TOYS AND ARTHUR ANDERSEN
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This 4-page paper discusses management assertions in connection with Mattel, financial fraud, and Arthur Andersen.
Filename: MTmattarth.rtf

Mattel; Financial Assessment
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This 12 page paper examines the position of Mattel in late 2007. The paper evaluates Mattel’s financial management, estimates the weighted average cost of capital (WACC) for Mattel and then uses capital asset pricing model (CAPM) and the dividend discount model (DDM) to compute the fair value for Mattel’s stock, discussing how the models are used and why there are chosen. The bibliography cites 8 sources.
Filename: TEmattel07.rtf

Maximization of Shareholder Value by a Firm
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This 4 page paper looks at how shareholder wealth maximization may manifest in a firm, the paper looks at the concept of shareholders wealth maximization and consider the way it can be assessed, using General Motors as a firm that adopts this model. The bibliography cites 7 sources.
Filename: TEmaxshare.rtf

McDonalds Corp. - A Good Investment ?
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An 8 page paper discussing whether or not McDonalds Corporation is a good investment. The company's performance history and current standing is reviewed, as are the reasons supporting McDonalds as a solid choice for investors. Bibliography lists 6 sources.
Filename: Mcducks.wps

McDonalds Corp. Analysis
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This 15 page paper examines the performance fro the annual accounts and the 10-K of the well known fast food chain McDonalds. The paper answers a serious of questions on the background to the accounts, such as the CEO’s opinion of the performance and recent press articles to the ratio analysis of the 2003 and 2004 performance. The bibliography cites 4 sources.
Filename: TEMcDaccts.rtf

Measures for Making Financial Decisions
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A 14 page paper assessing the future value of various projects under consideration for the purpose of selecting the one that holds greatest promise of future return. The paper focuses on NPV and IRR as the primary measures, but also addresses profitability index, payback and MIRR as alternatives. A second section of the paper discusses qualities of the capital asset pricing model (CAPM) including limitations; the last section of the paper discusses the Ameritech-SBC Communications merger as a horizontal merger motivated by promise of greater profitability for the new entity that the merger created. Bibliography lists 9 sources.
Filename: KSfinNPVoth.rtf

Measuring Brand Equity
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This 8 page paper looks at issues concerning the way brand equity is measured and why it is important. The first part of the paper considers the measurement of brand equity including looking at brand assets and liabilities. The second part of the paper looks at what it meant by hard equity and why it is different to brand equity. The third part of the paper looks at the work of Interbrand in measuring brand equity. The last part of the paper discuses how brands can act as signals and looks at the link between brand and hard equity. The bibliography cites 15 sources.
Filename: TEbequity.rtf

Measuring Company Performance
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This 5 page paper considers how managerial and organizational performance assessment and evaluation is carried out in today’s competitive environment, looking at both financial and non financial measures. The bibliography cites 10 sources.
Filename: TEmeasum.rtf

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