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Papers On Business Management & Management Theory
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Customer Service
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A 3 page essay in which the writer/tutor relates personal experience that involved poor customer service. Then, the writer discusses what the company involved can do to improve its customer service and offers further observations. Bibliography lists 1 source.
Filename: khcusser.rtf

Customer service
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A twenty page paper which looks at the ways in which companies can improve their customer service rating, in terms of different organisational approaches and structures. Bibliography lists 20 sources.
Filename: JLcustserv.rtf

CUSTOMER SERVICES AND TOTAL QUALITY MANAGEMENT
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This 42-page paper discusses how the concept of customer service and satisfaction can be tied to the concept of Total Quality Management (TQM). The paper discusses the history and reasons for TQM, why it's so important to customer service and how these two match up. Also presented are case studies of how TQM has benefited customer satisfaction. Bibilography lists 15 sources.
Filename: MTtqmcus.rtf

Customer Value Management At Marks & Spencer
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This 15 page paper investigates customer value management and customer value analysis and applies the concepts to the practices Marks and Spencer seem to implement and/or advocate. Examples of other businesses are also be offered for the purpose of demonstrating some of the concepts discussed. The essay concludes with recommendations for Marks and Spencer to further their competitive advantage through specific customer value management action steps. One graphic illustration is provided. Bibliography lists 9 sources.
Filename: CVM.doc

CUSTOMERS AND RELATIONSHIPS WITH BRANDS
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This 3-page paper discusses if customers form relationships with brands, products or services. Bibliography lists 5 sources.
Filename: MTcusbrare.rtf

CYA In The Workplace
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5 pages in length. The workplace has become a battle zone within the past couple of decades as more and more issues arise that test the very framework of interoffice harmony. Jobs are no longer protected by the silent oath of loyalty; in fact, in order to hold on to positions, employees are being forced to play hardball while up against the big boss. CYA in the workplace is as fundamental in today's work environment as are the skills that get one hired in the first place. As well, it is essential to maintain a concise and up-to-date paper trail as a means of written protective proof for the time when the ax unfairly falls or a discriminatory situation arises. The writer discusses CYA and the importance of paper trails as they relate to the workplace. Bibliography lists 4 sources.
Filename: TLC-CYA.doc

DAIMLER-CHRYSLER, FAILURE AND ORGANIZATIONAL BEHAVIOR
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This 5-page paper discusses the failure of Daimler-Chrysler, and what organizational behaviors between the two companies caused it. Bibliography lists 3 sources.
Filename: MTdaimchry.rtf

Daimlerchrysler AG
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A 6 page paper that offers a glimpse into DaimlerChrysler AG, a company formed when Daimler acquired Chrysler in 1998. The writer reports the most recent revenue figure, the size of the company and its products and services. The writer also explains German corporate governance and points out some differences between that the U.S. corporate governance. However, the company still adheres to U.S. laws in terms of diversity and auditing. The essay also includes information on recent innovations from the company and reports their recent agreement with the U.S. Department of Energy. Bibliography lists 12 sources.
Filename: PGdmchry.rtf

DaimlerChrysler; A Difficult Merger
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In 1998 Daimler-Benz acquired Chrysler. This 8 page paper examines the way that the acquisition took place and the failure to realize benefits. The paper starts with background and considers why the acquisition was attractive. A SWOT analysis is used to assess the strengths weaknesses, opportunities and threats; the paper then ends with the recommendation for Daimler to divest of Chrysler. The bibliography cites 7 sources.
Filename: TEDCfail.rtf

DaimlerChrysler; Case Study
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This 30 page paper examines the merger of DaimlerChrysler and the mistakes that were made or could have been avoided. The paper loos at theories concerning the introduction and management of change, innovation and the use of information technology and then applies them to this merger. The bibliography cites 30 sources.
Filename: TEdchysler.rtf

Dangers of Not Globalizing
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This 6 page report discusses the globalization that is taking place in the world in terms of opportunities for even mid-sized firms. Too often, the assumption is made that the only firms that truly benefit from globalization are those with the finances and scope of something like McDonald’s, Coca-Cola, or UPS. In reality, even mid-sized firms can and should take full advantage of the opportunities presented to them in the global marketplace. It is quite possible that if owners and managers of such organizations do not follow-through on such opportunities they will miss out on the chance to be viable and profitable businesses in the new millennium. Bibliography lists 5 sources.
Filename: BWnotGlo.wps


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