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Marks and Spencer Case Study
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This 8 page paper looks at the case of Marks and Spencer when, in the late 2990’s they started to loose market share and saw sales fall dramatically. The paper conducts a SWOT analysis looking at the strengths, weaknesses, opportunities and threats, makes some strategic recommendations and then considers the PESTEL (political, economic, social, technological, environmental and legal) influences. The bibliography cites 2 sources.
Filename: TEmarks5.rtf

Marks and Spencer Case Study
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This 9 page paper looks at a case study of Marks and Spencer the well known UK retail chain. The paper answers four questions. First the paper looks at how and why Marks and Spencer's saw profits fall and lost market share in the late 1990's. The paper then undertakes a Porters Five Forces analysis, looks at why this analysis mode was chosen and considers what will be the critical success factors in the future. The bibliography cites 9 sources.
Filename: TEMarks4.rtf

Marriott and Kotler: Success Story
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Philip Kotler describes a method of marketing management, which applies to the success of the Marriott marketing strategies that began in 1985 as reported by Steve Swartz. Kotler's method is based on customer satisfaction that also satisfies the corporate goals. Bibliography lists 5 sources. jvMariot.rtf
Filename: jvMariot.rtf

Marriott International
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This 16 page paper examines Marriott International, the global hotel chain. The paper uses a SWOT analysis, a financial analysis, looks at the marketing mix using the 7 P's and also looks at marketing strategies with tools such as product lifecycle, the Boston Consulting Group matrix, product stretch, and the product market scope matrix. The bibliography cites 8 sources.
Filename: TEmarriotstrat.rtf

Martha Stewart's Leadership Style
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A 10 page research paper that discusses the career and autocratic leadership style of Martha Stewart. The writer focuses on how this leadership style has impacted her company. Bibliography lists 10 sources.
Filename: khmsinc.rtf

Martin Shoes, Inc. (Case Study Analysis)
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This 3 page paper examines a case study submitted by a student. The case is evaluated in respect to principles of business process reengineering. Bibliography lists 3 sources.
Filename: SA537MSI.rtf

Marvel vs Sony : Spider-Man Lawsuit
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This 4 page paper reports some of the facts of Marvel's lawsuit and Sony's countersuit and the outcome of those lawsuits. The writer comments about the motivation of each company and whether either or both were justified in their claims. The writer also comments on what might have been done to avoid the lawsuits. Bibliography lists 4 sources.
Filename: PGmvlsn.RTF

Maslow and Mayo Impact on Workplace Consortiums
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for if Defining a support program for an entire staff can be difficult since everyone is different and responds to different motivators. It falls on management to solve the issue of job satisfaction (hiring and employee retention). In recent years, large support has been given to a combination of approaches due to current research, and the larger share has evolved from two theorists, Abraham Maslow and his Hierarchy of Needs and Elton Mayo’s results from the Hawthorne experiments at Western Electric. Bibliography lists 10 sources.
Filename: jvMasMay.rtf

Maslow as Motivator
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A 5 page paper discussing Maslow's hierarchy of needs as they apply to employee motivation. Maslow formulated his hierarchy of needs 30 years ago when he determined that people universally first ensured that they had the means of sustenance and safe shelter, and then organized themselves into groups as a result of a need for a feeling of belonging to another, larger unit. His theories were psychological curiosities for years, but except for fairly isolated instances were never really put to the test in the organization until only recently. Bibliography lists 6 sources.
Filename: Maslow.wps

Maslow’s Theory of Needs and Its Impact on Traditional Organizational Behavior and Critical Management Perspectives
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This 15 page paper discusses traditional organizations as compared to critical management situations and how Maslow’s hierarchy of needs works with each of these models. Bibliography lists 11 sources.
Filename: HVmasorg.rtf

Mass Customization - The Return of Individuality to an Automated Age
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A 5 page paper that defines the concept of mass customization and outlines the benefits that can be gained through the utilization of this innovative marketing strategy as well as the framework that guides its design, development, and implementation. Also included is a discussion that focuses on the advantages as well as the disadvantages of "lean production", the managerial process that has also come to be known as "stress management". Bibliography lists 4 sources.
Filename: LCMass.doc

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