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Strategies used to Meeting Customer Demands for an Airline
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This 5 page paper considers the Irish company Ryanair and looks at how they have managed to adapt to meet customer demands that fluctuate and the strategies they has used to maximise their profits at the same time as stimulating and managing demand. The bibliography cites 8 sources.
Filename: TEairdem.rtf

Strategy and Samsung
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This 16 page paper considers the stretch and leverage model of business from Hamel and Prahalad and the activity model from Porter. The paper considers the models and applies them to this South East Asian company. The bibliography cites 9 sources.
Filename: TEsamsng.wps

Strategy and Stakeholder Needs
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This 10 page paper considers the topic of how strategy is formed and the way in which competing stakeholder needs may impact on that decision. Business has the goal of satisfying shareholders. However shareholders are not the only stakeholders. If a company does not satisfy the needs of other stakeholders they may loos business or upset employees and see a fall in productivity. This paper shows how there is a clash between the needs of the different stakeholders and how this may emerge, such as with different approaches to environmental practices. The paper also argues that with greater flow of information and more pressures on business there is a gradual increasing affinity and alignment between the needs of the business and the needs of the stakeholders in order to carry on a successful business. The bibliography cites 16 sources.
Filename: TEstakstrat1.rtf

Strategy Article Reviews
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A 4 page paper providing short reviews of five articles discussing various aspects of strategy formulation, implementation and assessment. A common thread throughout all of the articles is that of correctly assessing what is and what can be, and then systematically pursuing an advantageous future. Bibliography lists 5 sources.
Filename: KSstratArtRev.rtf

Strategy as Stretch
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This 3 page paper is a summary of an article by Gary Hamel and C.K. Prahalad that looks at how strategy should be seen as stretching a company in order for the company to succeed. The bibliography cites 3 sources.
Filename: TEstrstrech.rtf

Strategy at BMW Mini Cooper Division
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This 4 page paper considers the corporate and business level strategies used by BMW’s Mini Cooper division. This is determined by reference to different models, such as Porters strategic positioning and the need for competitive advantage. The bibliography cites 8 sources.
Filename: TEbmwstr.rtf

Strategy at Delta Airlines
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The airline industry changed on September the Eleventh 2001. The attacks on the World Trade Center changed the way the industry was seen as needed to operate. This 11 page paper consider how the airline Delta has reacted to this and other influences and the way the strategy should continue. The paper focuses on the way that competative advantages may be developed though the develop of const advantages, differentiation, the use of strategic alliances and the value of marketing. The bibliography cites 10 sources.
Filename: TEdelta1.rtf

Strategy Concepts
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This 12 page paper considers different aspect of strategy. The paper stars by looking at the use of a SWOT analysis for determining the situation of a business and then looks at corporate strategies, such as how a company many deal with differentiated units, business level strategies such as cost leadership and differentiation and functional level strategies that can be used on the shop floor. The bibliography cites 6 sources.
Filename: TEstswot.rtf

Strategy Decisions; To Compete or Co-operate?
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This 11 page paper considers the potential strategies of competing and cooperating. The two strategies are assessed with the advantages and the disadvantages examined and then game theory is used to assess which may be the best approach. The conclusion looks at the evidence as well as the limitations of game theory and argues that either may be a viable strategy. The bibliography cites 12 sources.
Filename: TEcoopst.rtf

Strategy Evaluation Tools
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There are many tools that can be used with strategy analysis and evaluation. In most models there is the need to consider the macro environment, in this paper the use of Porters Five Forces Model is examined showing how it can help develop or analyse strategy. The bibliography cites 5 sources.
Filename: TEstreval.rtf

Strategy for a Travel Agency
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This 6 page paper, based in a case study provided by the student, designs a strategy for a small travel agent based ion their core competences and current competitive position in a difficult industry. The strategy proposes increased differentiation with the development of a niche market and a change in leadership style. The bibliography cites 2 sources.
Filename: TEtravstrat.rtf

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