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Papers On (Mass) Media & Broadcasting
Page 35 of 53
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Rumors and Scandals: The Celebrity Quagmire
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A 10 page discussion of the effect of rumors and gossip in the lives of public figures. Identifies the media as the culprit in most instances and concludes that while it is indeed the societal responsibility of the press to ferret out discrepancies in actions and commitments, particularly in regard to politicians, it is simply unprofessional to deliberately circulate inaccurate information. While one option for the person being targeted by an unscrupulous journalist is litigation, that option is not always the best approach. Bibliography lists 6 sources.
Filename: PPrumor.wps
Satellite Communications
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A 12 page paper that provides an overview of the development of satellite communications since Sputnik. The writer also outlines the issues and international impacts of this type of technology. Bibliography lists 8 sources.
Filename: Commsati.wps
Satellite Communications
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This 20 page report discusses satellite communications and provides a basic informative and technical overview of the concepts and advancement of the technology. Bibliography lists 19 sources.
Filename: Satcom.wps
Satellite Television in Britain
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10 pages in length. A
discussion of the development and regulation of satellite
television in Britain. Looks at controversial issues as well as
regulations by the government. Bibliography lists 10 sources.
Filename: JGAsattv.wps
Satellite Television in the United Kingdom
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This 8 page paper looks at the history of satellite television in Britain. First launched in 1989 Sky gained the first mover advantage, but the entrance of other influences and factors have changed the way in which the medium has developed. The paper considers the role of BSB as well and the development of pay television and the introduction of digital technology. The bibliography cites 6 sources.
Filename: TEsattel.wps
School Admissions Letter Outlining Personal and Professional
Goals
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This 5 page report discusses the most positive ways of
communicating personal educational and professional goals in a
letter to a university’s admissions office. It is important that
a student outline his/her reasons for their educational interest
and express a measure of enthusiasm about their prospects. No
additional sources.
Filename: BWcomper.wps
Scripted Television is an Art Form
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This 5 page paper compares and contrasts scripted television with reality TV. Bibliography lists 3 sources.
Filename: SA832TV.rtf
Sears: Electronic Versus Print Marketing
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This 6 page paper examines Sears marketing campaigns and branding efforts. A focus is on its 2008 Internet strategy. Bibliography lists 10 sources.
Filename: SA833Srs.rtf
Selling Radio: The Commercialization of American Broadcasting
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This 4 page paper provides an overview of the Susan Smylun's book Selling Radio: The Commercialization of American Broadcasting. Bibliography lists 2 sources.
Filename: MHRado3.rtf
Semiotics in Marketing Communications
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A 9 page paper discussing semiotics, the study of the meanings associated with signs and symbols. As such, it can and does inform marketing messages and communications. The paper discusses Guinness’ commissioning of a semiotics “decoder” for use in assessing competitors’ advertising and Wal-Mart’s use of “down home” images in its print and broadcast marketing communications. Bibliography lists 10 sources.
Filename: KSmktgSemiotics.rtf
Should there be a Utilitarian Approach by the Media when Reporting on War?
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This 8 page paper considers the role of the media when reporting on war. The paper focuses on the war against terrorism in Afghanistan, but can be applied to other conflict. The writer looks at how the reporting may serve the philosophy of the greatest good, and how reports may conflict with commercial interests. The bibliography cites 4 sources.
Filename: TEutilre.wps
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