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Papers On (Mass) Media & Broadcasting
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Source Credibility
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This 4 page paper discusses what is meant by 'source credibility' and examines this concept making reference to communications theory and marketing and shows how source credibility can be used to influence TV audiences. The bibliography cites 2 sources.
Filename: TEsourcred.rtf

Spiral Of Cynicism: The Press And The Public Good
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A 7 page synopsis of the book 'Spiral of Cynicism: The Press and the Public Good' by Joseph N. Cappella & Kathleen Hall Jamieson. The subject of this book is the media's portaryal of political issues which, more often than not, result in an attitude of cynicism on behalf of the viewer. The authors illustrate how this is done through a selective framing which revolves around the cynical impression of any given poltiical situation. No additional sources cited.
Filename: Spiralcy.wps

Sports' and Television's Coevolution
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A 10 page paper discussing the concurrent path that sports and television have traveled over the years to arrive at current conditions. The future of the sports-TV connection stands at the brink of change that could rival the influence that each has had on the other in the past 50 years. TV needed to persist as people caught up with technology and put those 10" black and white sets in their homes; it now will need to do the same as it waits for viewers to become enamored of digital, interactive TV. Bibliography lists 7 sources.
Filename: KSsportsTV.wps

Spread spectrum technology
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An account of the history and development of spread spectrum technology and the impact which it is likely to have on the communications industry. Bibliography lsist 5 sources.
Filename: JLspreadpect.rtf

Stereotyping and Television
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This 3 page paper argues that sit-coms and dramas on television use stereotyping for a good reason, but that tends to influence society in a negative way. The idea that things are changing somewhat is duly noted. Bibliography lists 2 sources.
Filename: SA332sit.rtf

Steven Johnson/Everything Bad is Good For You
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A 16 page book review that offers a summary and analysis of each of this text's main points. Also each section also includes the writer's personal reaction to that section. The text addresses the value of popular culture, as Johnson argues that pop culture is not as bad as it has been portrayed and is actually aiding in intellectual development for the American people. No additional sources cited.
Filename: khtvgood.rtf

Substance Abuse and Television
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This 3 page paper explores how cigarettes, alcohol and illegal drugs are displayed on television. Various aspects are discussed. The paper concludes that there should not be restrictions in media but both sides of the issue should responsibly be shown. Bibliography lists 2 sources.
Filename: SA505TV.rtf

Summary
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3 pages in length. Mass media have metamorphosed from a collection of individuals focused upon accurately gathering and reporting society and the world's goings-on to a splintered faction of journalists whose only desire is to trump the next reporter by scooping the story under any incorrect and/or unethical means. This transformation has cost the once-respected journalism trade a hefty price in terms of its reputation; the public has become wary of what it reads, hears and sees with the advent of sensationalized reporting. War coverage is a particularly delicate area where a given journalist's personal agenda, sloppy fact-finding and pressure to produce routinely skew the truth. No bibliography.
Filename: TLCSummary.rtf

Super Bowl Coverage: Print And Broadcast
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3 pages in length. Super Bowl coverage on the national broadcast (CNN) and local newspaper (Patriot Ledger) illustrates the tremendous differences between the visual and verbal aspects of reporting the outcome. The advantage of CNN's image depiction over The Patriot Ledger's written limitation is the primary component that delineates the chasm between television and print. Bibliography lists 2 sources.
Filename: TLCSuperBowl.rtf

Tax Liability Of Molly Hargrove
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6 pages in length. Molly Hargrove utilized an opportunity to draw herself a considerable amount of money. By advertising in two of the country's largest circulating newspapers, she offered to sell her eggs (ovum) for $50,000.00 per buyer; Hargrove ultimately had three buyers. One hundred and fifty thousand dollars richer, Hargrove is concerned with regard to her taxable obligation -- if any -- that she has incurred by obtaining this money. The writer discusses what sort of service Hargrove is providing in order to ascertain her taxable liability. Bibliography lists 3 sources.
Filename: TLCmolly.doc

Technology & The Mass Media vs. O.J. Simpson
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4 pages in length. A fresh look at a worn topic in which the writer argues that O.J. Simpson was "robbed" of his right to a fair trial because media overage of surrounding events contributed to prejudicial opinions all over the world. As the media has made it virtually impossible for a truly "impartial" jury to exist, we cannot have expected Simpson to be judged as anyone else would. The role of technology in helping to solve the case is also discussed. Included FREE outline ! Bibliography lists 1 source.
Filename: Oj.wps


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