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Papers On Internet & Related Issues
Page 56 of 95
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Management Reporting - The Secret of Corporate Success in the Twenty-First Century
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A 5 page paper that examines the benefits of management reporting as part of a productive and profitable inter-enterprise business management philosophy. Included is a description of a type of management reporting and analysis software that is currently being offered as an innovative solution to organizational and management reporting problems. Bibliography lists 3 sources.
Filename: LCManage.doc
Managing Internet Marketing Information
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An 11 page paper discussing various data
mining techniques and their applicability to marketing tasks. The paper examines searching
newsgroups postings, web mining and opt-in email lists as workable approaches to gaining
consumer information for the purpose of more narrowly targeting the Internet consumer. It
recommends a combination of web mining and opt-in lists as a realistic and cost effective
method of gaining valuable consumer information without entering the world of spam.
Bibliography lists 12 sources.
Filename: KSdataMine.rtf
Managing Internet Marketing Information - Part 2
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A 10 page paper discussing the
rationale and methods of building an opt-in mailing list. Data mining is a growing area of
interest and use, but it is still not as pervasive as is the issue of privacy on the Internet.
Most marketers have no sinister intent, of course, but consumers are still uncomfortable
with leaving electronic trails and the ubiquitous "cookies." When asked, many are more
than happy to give their opinions, and the possibility of winning a substantial prize enables
them to rationalize the time it takes to answer a few questions. From the consumer's
perspective, the overriding factor is that he is asked to participate, rather than included
without his knowledge or consent. Bibliography lists 13 sources.
Filename: KSdataMine2.wps
Managing Online Learning In Collabrative Group
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A Worthwhile Challenge : This ten-page-paper presents and indepth discussion on the pros and cons of managing and online collabrative enviroment for learning . Bibliography lists eight sources.
Filename: CWcollab.rtf
Mark D. Robins' "Cyberdistributors: The Liability Of Online Service Providers For Defamatory Speech Of Others" - Summary
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3 pages in length. The writer discusses if there is a viable and legal way for online service providers (OSPs) to police the content of message boards where subscribers post defamatory and/or false statements, given the enormity of the Internet and the undetermined legal ramifications of such behavior. Bibliography lists 1 source.
Filename: TLCCyberdis.rtf
Marketing A Combined Bricks and Mortar and Ecommerce Company
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This 7 page paper chooses a specific organization and discusses their incorporation of e-marketing strategies within the
overall marketing plan as well as looking at how segmentation and positioning strategies are affecting the marketing and media mix. The paper also makes use of a SWOT analysis. The company chosen is Barnes and Noble. The bibliography cites 6 sources.
Filename: TEbarnesn.rtf
Marketing Account Aggregation Services
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A 5 page paper discussing
aggregation as an appropriate addition to existing online banking service and a marketing plan
for introducing the service. The paper recommends first marketing to existing online banking
customers, those most comfortable with Internet use and with the reliability of online security.
Bibliography lists 5 sources.
Filename: KSbankInt.wps
Marketing Computers on the Internet in Europe;An Industry Report
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This 10 page paper examines the market for computers to be sold over the internet in Europe. The paper begins with consideration of market structure and demand for goods, the penetration of both computers and the use of the internet are examined in detail. Once the marketplace and competition is understood, consideration of how best market in this situation is outlined suing the 4 P’s and looking at the example of Dell. The bibliography cites 11 sources.
Filename: TEcomput.rtf
Marketing for the Internet Business
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This 5 page paper focuses on Monster.com as an example of an e-business and looks at a variety of marketing schemes. ACNielsen, SRI and Cyber Dialogue are noted as companies that help businesses gain access to marketing information and techniques. Bibliography lists 6 sources.
Filename: SA242net.rtf
Marketing Music on the Internet
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A 10 page paper discussing how the Internet and
digital music have evolved together. Though the future of Napster largely has been left to
copyright holders, the likely demise of Napster does not signify the end of all digital music
exchange on the Internet. Rather, that in the future will be used to drive CD sales. Increased
acceptance of downloaded music can allow new artists and independent music companies to gain
much greater exposure than otherwise would be possible. Bibliography lists 13 sources.
Filename: KSmktgIntMusic.wps
Marketing on the Internet
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This 8 page paper considers how marketing o the internet can take place, The paper begins by considering the market itself, its’ development and future potential of e-commerce. The paper then looks at the opportunities it presents and how it need to market in order to fit in with the purchasing models that are emerging. The bibliography cites 9 sources.
Filename: TEmrkint.rtf
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