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Apple Mac Computer And Marketing Strategies
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A 25 page paper. Apple Computer and Microsoft Corporation were founded during the same time period. During the time the Mac was being designed, Jobs showed the design to Gates for the purpose of Microsoft developing software for the Mac. That started a chain of events that led to hostility between these two companies. It had to do with the Mac OS, a graphical user interface. The focus of this essay is Apple's marketing strategies but in order to understand them, it is necessary to look at how Apple evolved and what role Microsoft played in that evolution. Apple's strengths are identified and compared against marketing campaigns to determine if the ads reflect the strengths. It is concluded that Apple needs to do some things differently if they hope to recapture a greater market share in the PC market. Written like a thesis, the essay also includes an abstract, research objectives, research methodology, procedures, findings and conclusions. Bibliography lists 25 sources.
Filename: PGmac04.rtf

Are Abnormally Low Returns on the Termination of Joint Ventures in the Oil Industry Unusual?
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This 17 page paper is a research proposal to investigate the question of whether the formation of a joint venture have lower abnormal returns than its termination across all industries, or is it merely the case in the oil industry? The paper consists of an introduction, identification of research questions and potential hypothesises, an in-depth literature review and a methodology. The bibliography cites 12 sources.
Filename: TEoilreturns.rtf

Are Ethnic Chinese Businesses Successful in the UK?
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This 67 page paper is an in-depth study that examines the hypothesis that ethnic Chinese businesses are successful in the UK. The success of the businesses is measured against other ethnic minority businesses. Measurements used are non financial as the businesses tend to be small businesses with self employed owners. The different influencing factors are considered, such as barrier and drivers, these are then analysed to identify any differences between Chinese and other ethnic businesses. Models that predict success are then considered to identify why the businesses are more successful than other ethnic business counterparts. The bibliography cites 31 sources.
Filename: TEchinbs.rtf

Are Ethnic Chinese Businesses Successful in the UK?
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This 90 page paper is an in-depth study that examines the hypothesis that ethnic Chinese businesses are successful in the UK. The paper contains an in-depth literature review on the methodology chosen, due to the lack of primary information, and then moves onto the major part of the paper. The success of the businesses is measured against other ethnic minority businesses. Measurements used are non financial as the businesses tend to be small businesses with self employed owners. The different influencing factors are considered, such as barrier and drivers, these are then analysed to identify any differences between Chinese and other ethnic businesses. Models that predict success are then considered to identify why the businesses are more successful than other ethnic business counterparts. The bibliography cites 48 sources.
Filename: TEchinb1.rtf

Are Islamic Banks More Profitable than Non-Islamic Banks
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This 16 page paper looks at the role and performance of Islamic banks and considers the hypothesis that Islamic banks are ore profitable than non Islamic banks. The paper starts by considering the role of banks and the application of Islamic banking. The paper then presents primary research using data from Islamic bank accounts and performs an hypothesis test both return in assets and return on equity as profitability measures. This is compared with existing research before a conclusion is reached. The bibliography cites 20 sources.
Filename: TEisbank.rtf

Assessing a Potential Merger
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This 24 page paper looks at how a merger may be assessed. Using the example of Alrajwan Aircraft Maintenance Company and Desert Star Airlines, both based in Saudi Arabia the paper plans a research project. The paper starts with in introduction, hypothesis, aims and methodology and then presents a literature review before considering how the theory maybe applied to the case study. The bibliography cites 14 sources.
Filename: TEDASAAMC.rtf

Assessing Employee Motivation; Research Proposal
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This 18 page paper is a proposal to assess the level of employee motivations with a company or organization. The paper sets out the purpose of the research and the research question along with justification. This is followed by an in-depth literature review and the proposal of a research design and methodology. The bibliography cites 16 sources.
Filename: TEasseemot.rtf

Assessing HRM Practices at British Gas; A Research Proposal
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This 13 page paper is a research proposal to investigate the human resource management practices at British Gas, identifying the HRM approach that is adopted and the way that the practices add or detract value from the firm and identify potential area of improvement. The paper gives the aims and methods, the research questions and the methodology. The bibliography cites 12 sources.
Filename: TEBGHRM1.rtf

Assessing School Web Sites; A Reseach Proposal
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Schools are now using the internet and web pages, not only as a learning tool or teaching aid, but to communicate with stakeholders such as parents. This 18 page paper is a reseach proposal to look at how schools are using their web pages so communicate in terms of marketing communication and communicating with stakeholders. The paper presents an introduction along with aims and objectives, the limitations and the justification of the study. A literature review and a methodological approach is also presented. The proposal is based on researching secondary schools in the UK. The bibliography cites 14 sources.
Filename: TEschoolweb.rtf

Assessing the Optimum Level of Product Placement within a Film
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This 22 page paper presents a research methodology and some simulates results to assess the optimum level of product placement exposure in a film. The research is written for the benefit of a film maker and consists of an introduction, definition of the variables, statement of hypothesis, in depth methodology and simulated findings. The last 4 pages of the paper are a PowerPoint presentation of the paper. The bibliography cites 12 sources.
Filename: TEprodplace.rtf

Asset Backed Securities and their Potential in Taiwan
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This 47 page papers examines the subject of securitization. The paper begins with a definition of asset backed securities (ABS) the market size and driving forces for ABS, the risks and opportunities for both companies and investors, their structure, the different classifications of ABS and how they may be valued. The United Sates and Japanese markets are then considered as developed ABS markets, with size, breakdown and systems outlined. The development in Taiwan as a very recent entrant into the securitization market is then discussed. The outlining of the development of the system leads to a SWOT analysis of the situation in Taiwan which is compared to other systems. This then gives the reader an indication of the way Taiwan should proceed if wishing to develop a thriving asset backed security market and the benefits that securitization could bring if the potential is realized. The bibliography cites 21 sources.
Filename: TEasttwn.rtf

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